RBC Heritage teams up with Ernie Els’ Foundation, Els for Autism, in raising awareness during Autism Awareness Month, and Els’ efforts to build the Els Center of Excellence 

Contacts: 

Mary Kay Willson, Els for Autism, 561-252-6023 marykay.willson@ernieels.com 

Nicole Palladino, Els for Autism, 561-262-0008    nicole.palladino@ernieels.com 

(Jupiter, Fla.) The RBC Heritage is stepping up to support Els for Autism this April to recognize Autism Awareness Month at the PGA TOUR stop at Hilton Head Island, SC, April 15-21. 

Tournament organizers have teamed up with Els for Autism on a number of initiatives to raise awareness of autism, highlight the importance of early detection and raise funds to help build the Els Center of Excellence which will serve people on the autism spectrum from ages 3-21. 

The RBC Heritage has designated Friday, April 19, to be the tournament’s Autism Awareness Day, and players and fans are being encouraged to wear blue to the event and join World of Golf Hall of Famer and four-time Major Champion, Ernie Els in showing support for those affected by autism spectrum disorders. PGA TOUR Professionals, spectators, volunteers and media will be asked to wear blue on Friday and have the opportunity to donate $5 and receive Els for Autism’s blue and white puzzle pin - designed to provide international awareness about the disorder. 

Pins will be available to players at the 1st and 10th tees on Friday, and spectators will have the opportunity to pick up their own pin and talk to Els for Autism representatives at the Heritage Classic Foundation tent from 2PM – 5PM on Friday afternoon. Title sponsors for the event, RBC and the Heritage Classic Foundation, pre-purchased autism awareness pins for tournament volunteers, corporate guests and Pro-Am players. Pins will also be available to members of the media via the tournament’s Media Center. 

Spectators should also keep a look out for Ernie’s signature lion head-cover that has been turned blue for the month of April in honor of Autism Awareness Month! 

Els for Autism founder, Ernie Els, said: “Since Liezl and I announced that our son Ben was touched by autism five years ago, we have been blown away by the support we have received, especially from the golf community. We are extremely touched by this support from the RBC Heritage, whose team is helping our efforts to use golf as a platform to raise awareness of the disorder and promote the importance of early detection during April. The RBC Heritage has always been one of my favorite stops on TOUR and one that I always try to bring the whole family to - this year its going to be even more special!” 

RBC Heritage Tournament Director, Steve Wilmot said: “The RBC Heritage Presented by Boeing and the Heritage Classic Foundation are honored to help Ernie spread autism awareness. We hope all spectators join us by wearing blue on Friday.” 

Follow the action on: 

Twitter @ElsForAutism #RBCHeritageAutism 

Facebook Ernie Els 

For more information on Els for Autism initiatives taking place in April visit: www.elsforautism.com/apri

 

Memory Matters

A charity beneficiary of the RBC Heritage, is the 2013 PGA TOUR Charity of the Year.